Chapter 107 Soap Promotion Plan
Chapter 107 Soap Promotion Plan
Watching the group of people walk further and further away until their figures disappeared from sight, Ying Wuyou turned and went back into the house. She quickly washed her face and then collapsed onto the bed, ready to get some rest. After all, Ying Wuyou had been extremely busy for the past three months, leaving her physically and mentally exhausted, and she needed a good night's sleep to recover her energy.
Not long after lying down in bed, Ying Wuyou fell into a deep and restful sleep, as if trying to release all her previous fatigue. When she woke up again, it was already the next morning. Sunlight streamed into the room through the window, warm and soft.
Ying Wuyou stretched, feeling exceptionally refreshed, as if all her fatigue and stress had vanished overnight. She knew this was because she had finally gotten sufficient rest and relaxation, allowing her body and mind to be nourished and repaired.
Ying Wuyou got out of bed, washed up, sat at her desk, picked up her pen, and began writing a plan for promoting her soap.
Ying Wuyou considered her options and decided to start with advertising. The concubines and princesses of the imperial harem were excellent spokespeople; they could personally try the products or give them to others, thus rapidly increasing brand awareness and opening up sales channels. Next, she needed to find a suitable shop specializing in women's skincare products. After all, the market potential for women was enormous in this era. If she could launch some unique products, such as face masks, soaps, and perfumes, the business would undoubtedly be booming.
Besides these, there are also issues regarding investment and profit distribution that need to be resolved. Regarding investment, Ying Wuyou plans to contribute a portion of his own capital, acquiring 50% of the shares as a form of technical investment. Other investors will hold corresponding shares based on their respective investments. Dividends will be distributed at the end of the year according to shareholding ratios. Ying Wuyou also plans to allocate 10% of the shares as a reward to Xu Fu and the shop's staff, who will share this portion based on their performance and other evaluation criteria.
Furthermore, if any shareholder wants to leverage their personal connections to promote the products, half of the sales revenue goes to the store, and the other half goes to the salesperson. This incentivizes everyone to actively promote the products while ensuring the store has sufficient profits.
After a morning of hard work, a detailed and feasible soap promotion plan was finally completed. Ying Wuyou confidently put it away, preparing to present the plan to others that afternoon.
In the afternoon, Ying Yunman and her entourage arrived at Ying Wuyou's Chaohua Palace. Ying Wuyou didn't engage in much small talk; she took out her meticulously prepared plan, which was passed around for everyone to read. After they had all finished, Ying Wuyou asked softly, "Does anyone have any questions?"
Ying Gaolu scratched his head and asked in confusion, "Jiayang, I'm really confused by your plan. Just tell me directly, what exactly do we need to do?"
Ying Gaoshan quickly nodded in agreement, saying, "Yes, I have absolutely no idea about things like shares."
Ying Wuyou nodded slightly and said softly, "How about this, Tenth Brother and Eleventh Brother, you two will be in charge of finding shops and recruiting shopkeepers and waiters."
Ying Gaoshan blinked and asked curiously, "What does the waiter mean?"
Ying Wuyou chuckled and said, "It is that waiter. Considering that the main customers of our shop are women, my requirements for the waiters and the shopkeeper are that, regardless of gender, they must have good looks, fair skin, gentle temperament, and upright character. Even if they are illiterate, it doesn't matter, but these points must be met."
Ying Gaul pressed on, "Well, we understand what you mean. So, what should the location of the shop be?"
Ying Wuyou smiled slightly and said confidently, "The best location for a shop is naturally near a place frequented by scholars and literati."
Ying Gaolu and Ying Gaoshan exchanged a glance and nodded in unison, saying, "Okay."
Ying Wuyou then looked at Ying Yunman, Ying Lingyuan, and Ying Yueying and said, "Ninth Sister, Fourteenth Sister, and Fifteenth Sister, you three can take some back to Madam Liu and the others. They can use it themselves or give it away. In short, it's best to let all the ladies and young ladies in the harem and the court officials know about the soap recently. You should have a way to do this, so I won't go into details."
The three nodded, and Ying Yunman said, "We can handle this by holding a few more banquets."
Ying Yueying also said, "Yes, some of my girlfriends often get together to play Werewolf. Sister Jiayang, you don't know, but the Werewolf game you invented is now played by all the young masters and ladies in Xianyang City."
Ying Wuyou said with a smile, "It's fine as long as you like to play."
Ying Wuyou added, "Also, Tenth Brother and Eleventh Brother, you can look into the costs required to open a similar shop. We all need to start raising funds soon. The shareholding ratio will be determined according to the amount of investment each person makes, and this shareholding ratio directly affects the year-end dividends! If you want to earn more money, you need to invest more."
Ying Gaul asked curiously, "Then can we have people from the palace serve as managers and waiters?"
Ying Wuyou smiled and replied, "That's no problem, but the person in charge of bookkeeping must record every single transaction clearly and transparently. At that time, everyone will have the right to review the bills to ensure that every penny has a clear destination."
Everyone nodded in agreement with the plan. Ying Wuyou continued, "We need to evaluate the work of the manager, waiters, and accountants every month. If someone performs exceptionally well, we should record it; conversely, if someone doesn't perform well, we should also record it. At the end of the year, based on each person's monthly performance, those who perform well will receive bonuses, while those who perform poorly will be given a chance to improve. If they still fail to improve afterward, they will have to be dismissed."
After listening to Ying Wuyou's words, Ying Yunman asked, "So what constitutes good performance? And what constitutes bad performance?"
Ying Wuyou slowly began to speak: "Actually, it's about initiative, which encompasses many aspects. First, we need to see if they actively solicit customers; if so, that's undoubtedly a positive sign. Second, we need to observe whether they help their colleagues; this kind of teamwork is also very important. Furthermore, their attitude towards customers is crucial; they must be friendly and enthusiastic, and cannot be indifferent. They absolutely cannot show any disrespect to customers verbally, let alone any contemptuous or inappropriate behavior. In addition, their ability to get along peacefully with others is also critical, and any instances of laziness or other bad behavior must be carefully examined. Finally, any behavior that bullies others is absolutely intolerable. In short, we need to give a detailed evaluation from all aspects to ensure fairness and impartiality."
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