You were supposed to have a fake marriage with the diva, so how did you become her father?

Chapter 299 Live Streaming for Artists from Xingyue Studio

"What brings you here, kid?"

Lu Ran looked at Tan Yu, who was peeking in, somewhat surprised.

Tan Yu chuckled and swaggered in, carrying a plastic bag containing several cups of coffee.

"I heard you were coming to the company for a meeting today, Brother Lu, so I came to support you as soon as possible." He put the coffee on the table and nodded to everyone present, "Brother Zhou, Brother Wang, Sister Yang, Brother Zhao—you've all worked hard, come on, have some coffee."

Zhou Mingzhe pushed up his glasses and looked at him suspiciously: "How did you know we had a meeting today?"

"Sister Shen said so," Tan Yu said matter-of-factly. "I called Sister Shen this morning to ask if Brother Lu was home, because I wanted to go see him. Sister Shen said you came to the company today, to work on some new game. As soon as I heard that, I thought, 'Well, here I am!'"

As he spoke, he pulled up a chair and sat down next to Lu Ran, his eyes sparkling as he looked at him: "Brother Lu, what game is it? Let me see! I'm your number one fan, I have to be the first to support any game you make!"

Lu Ran glanced at him and couldn't help but laugh.

This kid claims to be here to support us, but he really just wants to have fun.

That's good, though. Although Tan Yu isn't exactly a hardcore gamer, he has a lot of gaming experience.

I've played more games than many of you here today.

Let him try it first; he might discover some issues that the development team might miss.

"Okay," Lu Ran nodded. "The development environment has already been set up by the technical department. You can go and try it out with Lao Wang in a bit."

Tan Yu was so excited he almost jumped out of his chair: "Really?! I'll go right now!"

"What's the rush?" Lu Ran pressed him down. "The meeting isn't over yet. Sit down first, and you can play after I'm done talking."

Tan Yu obediently sat back down, but his buttocks seemed to be nailed to him, and he kept squirming in the chair, his eyes glancing at Lao Wang from time to time.

Old Wang felt uncomfortable under his gaze and lowered his head, pretending to look at the code.

Lu Ran ignored him and continued the previous topic.

"We were just talking about the live streaming section." He looked at Lao Wang, "Brother Wang, can you get it done in a week?"

Old Wang put down his coffee cup and thought about it seriously: "The basic functions like bullet comments, gifts, and room management aren't a big problem. But the one-click live streaming function integrated with the game requires cooperation from the game client. If we develop both sides simultaneously, there might not be enough time for joint debugging."

Lu Ran pondered for a moment: "Then let's start with the basic functions. One-click live streaming can be done in the second phase. The most urgent task is to get the live streaming section usable, not to achieve everything at once."

"Understood." Old Wang made a note in his notebook.

Lu Ran then looked at Xiao Yang: "How's the coordination with the livestreamers going on in the operations department?"

Xiao Yang flipped through another list: "We've contacted more than twenty active game streamers on TUTU, and most of them have expressed their willingness to participate in the League of Legends premiere. Some of them are full-time game streamers with hundreds of thousands of followers and considerable influence."

"What about other platforms?" Lu Ran asked.

"We've also contacted some," Xiao Yang said. "For example, we've sent collaboration invitations to some of the top streamers on Shark Live and Panda Live. But their prices are generally high, and they require exclusive authorization."

Lu Ran thought for a moment and said, "A high price is fine, as long as it's within a reasonable range, we can negotiate. But the most crucial thing now is time. League of Legends will be launched in a week. If the live streaming section isn't ready in time, then let those streamers broadcast on other platforms first to help us attract viewers."

Xiao Yang was taken aback: "Broadcast on other platforms? Wouldn't that be doing someone else's favor?"

"In the short term, yes," Lu Ran laughed. "But in the long term, as long as League of Legends becomes popular, the game itself is the biggest IP. It doesn't matter which platform users watch the live stream on; what matters is that they are playing our game."

He paused, then continued, "Moreover, once TUTU's live streaming section is fully developed, streamers who have accumulated a certain number of fans on other platforms will naturally be willing to come. Because they know that streaming League of Legends on TUTU is the closest to users, the closest to the official team, and the closest to traffic."

Zhou Mingzhe nodded in agreement, understanding Lu Ran's line of thinking.

This is a longer-term strategy—first, make the game itself a hit, and then use the game's traffic to support the platform.

Once the platform has grown stronger, its resources will be used to bind the streamers. Each step is interconnected and executed strategically.

"There's one more thing." Lu Ran suddenly remembered something and looked at Zhou Mingzhe. "Brother Zhou, I'm planning to create a TUTU account for each of the artists signed with Xingyue Studio."

Zhou Mingzhe was taken aback: "Open an account? What for?"

"Live streaming," Lu Ran said. "Not the kind of formal, scheduled live streams, just occasional streams where I chat with fans, sing songs, and play games. It's about maintaining exposure and getting closer to my fans."

He explained, "You see, the current trend in the entertainment industry is that fans increasingly prefer idols who are down-to-earth. The aloof persona is no longer popular. On the contrary, artists who are willing to interact with fans and show their true selves are more likely to gain favor."

"Live streaming is the best way to interact. And—" he paused, "the two most popular categories of live streaming are gaming and singing. Singing is a fundamental skill for the artists at our Star Moon Studio. Having them occasionally go live and sing a few songs is more effective than any number of gigs they get."

After listening, Zhou Mingzhe nodded thoughtfully: "You mean, let artists and platforms mutually drive traffic to each other?"

"That's right," Lu Ran said. "When celebrities use TUTU for live streaming, it brings traffic and attention to TUTU. TUTU provides celebrities with exposure channels and fan management tools. It's a win-win situation."

He looked at Xiao Yang: "The operations department, go back and coordinate with Xingyue Studio to help those artists set up their accounts. Verification, featured placements, technical support—arrange everything. Especially the top ten contestants from 'Super Girl,' they're currently very popular, we can't let that popularity cool down."

Xiao Yang quickly jotted down notes in his notebook. After finishing, he looked up and asked, "President Lu, what about the content of the live stream? Should we let them improvise, or should we provide a framework?"

"Let them improvise," Lu Ran said. "But we can offer some suggestions. For example, Lin Xiaoxi could do a live stream of herself playing guitar and singing. Su Qian could do a live stream of herself discussing her creative process. Zhou Wan could do a live stream of herself teaching singing. Everyone has their own strengths, so just go with the flow."

"As for Tan Yu—" He glanced at Tan Yu, who was already getting restless, "Why don't you stream yourself playing games? It'll be a way to promote the game."

...