newbobooks Chapter 399
Chapter 399
Chapter 399
In all fairness, President Li and Zhong Ren, knowing that the upcoming "life sub-newspaper" - "Contemporary Life Evening News" will decide the final "destiny" by them, actually have to pay attention to follow up. "Related cases" similar to "sub-newspapers".
Regardless of the successful experience or the lessons of failure, in short, other "first-tier cities" have founded newspapers of urban life type, and they both tried their best to collect each other's "experience".
As a reference.
At the beginning of the establishment of "Zibao", President Li had countless face-to-face discussions with Zhong Ren behind the scenes.They all revolved around the topic of how to run the "Life Evening News" well, and repeatedly started discussions.
It was in the process of discussion after discussion that President Li trusted "Zhong Ren" more and more, gained a "new understanding" of his abilities, and had higher expectations.
President Li is also a courageous and responsible person. He has confidence in the prospects of "Lifestyle Metropolis Daily" and Zhong Ren, so he resolutely appointed Zhong Ren as the "Editor-in-Chief" of "Contemporary Life Evening News".
The "sub-newspaper" of this newspaper does not have a "president", so its "editor-in-chief" is the "chief executive officer".
President Li is responsible for grasping the general direction and policy of the "sub-newspaper", and Zhong Renquan is in charge of specific affairs.
For such a lifestyle newspaper, Zhong Ren decides on the content style and operation strategy, which is also a challenge and expansion of his ability.
President Li and Zhong Ren are working hard to shorten the profit cycle of the "sub-newspaper" as much as possible.
But in the first three months, the newspaper did not achieve "profit" so quickly.In the first and most difficult opening period, "spending money like running water"... It can be seen that the group of employees in the newspaper office are all very worried.
Newspaper employees without seniority and status, only dared to criticize President Li secretly at home behind their backs for insisting on launching such a "sub-newspaper" project.
The "community committee" of the newspaper with some seniority and status is not so polite.It has already begun to "see his face" for Zhong Ren.After all, the authority of President Li is still there, what if the "heads" of other newspapers dare not treat the "top leaders"?I can only spread the grievance in my heart on Zhong Ren.
Anyway, I am not optimistic about such a project!
President Li is stubborn and insists on launching such a project, even nine bulls can't pull it back.That's because the "President" has never done it in the front line, and he doesn't know that running a newspaper can achieve results, not just relying on "on paper" to achieve success.
Only after experiencing all kinds of difficulties in reality, President Li will not stick to his own opinion on such a project and not take other people's experience too seriously.
Most of the "community committees" blame "Zhong Ren", because they think: Since you, Zhong Ren, have always been in the front line "post" of "running the newspaper", you know the many difficulties involved.Why don't you give advice to the "layman" president? !
If you don't listen to it, at least you have persuaded it, that is helpless.
But you don't even try to persuade the "leader of the newspaper office", what is your intention.
From then on, in the eyes of some newspaper employees, Zhong Ren was regarded as an out-and-out "sycophant".
The so-called "singing minister" means that no matter what Shangfeng does is right or wrong, the "singing minister" has no position to speak of, and just knows blindly flattering.Whatever the leaders say is what they say.
Everything depends on President Li's "following the horse".
I used to appreciate Zhong Ren's ability to "make money" for the newspaper.Because even the advertisements in this newspaper are scarce, Zhong Ren can frequently "pull advertisements" for the newspaper-as if one person is worth half the momentum and strength of an "advertising department".
The "community committees" put it bluntly at the time and admired Zhong Ren only because he could generate high profits for the newspaper.
But now the "community committees" are not happy with Zhong Ren again, and have criticized him as "incomplete".Even the sour words of "Zhong Ren" that "only because of flattery can he be reused by the president" have become popular.
The reason is that during the short period of 2 to 3 months when Zhong Ren served as the editor-in-chief of "Contemporary Life Evening News", he actually let the "sub-newspaper" burn hundreds of thousands of "activities" that the newspaper office had worked so hard to earn. money".
This touched the bottom line of the "community committees" a bit.If the speed of "burning money" means that the newspaper office has to spend money every month to "fill" the "bottomless pit" of sub-newspapers, then it's okay!
It has been going on like this, and it is estimated that the newspaper office will be squeezed out by the "sub-newspapers" in a short time.
Encountered a little "disturbance", the employees in the newspaper office were panicked.The "leadership" of the newspaper office is very angry.
Everyone has become "extremely pessimistic".It seems that at this time, the newspaper office has been predicted to be reduced to the final outcome of "insolvency".
As the "hole" of this "loss" is getting bigger and bigger, the employees of the newspaper office are not even so "respectful" to President Li as the "leader".
Behind the scenes, everyone has made all kinds of "black" history of President Li, no matter what there is or not, as long as there is a shadow, everyone is not afraid to "follow the rumors" and criticize them.
It is said that President Li has been here at our big newspaper in the south for ten years.When he came, he came to take office alone.He took up the post without his family members, and thanked the newspaper office. The director arranged a well-decorated "dormitory" in the newspaper office.
But they asked the newspaper to pay for the reimbursement of the long-term accommodation expenses of President Li in the "convenient hotel" outside.
Although the reason given by President Li is to "seek peace" outside.But everyone felt something was wrong.
In the past, when hello, me, and everyone were good, President Li "stayed" in hotels outside for many years and used the newspaper's public funds to reimburse him.The people in the newspaper office didn't bother to say anything.After all, this guy is not too out of the ordinary. He chose a cheaper single room in a "convenience hotel".Almost 100 yuan a day.The "rent" of 3 a month, and the additional rent expenditure of more than 3 a year.Not too much.
If you choose a "presidential suite", tens of thousands of dollars a day, the employees in the newspaper office will rebound.Maybe even sue.You can't spend money like this.
Just pick a "city convenience hotel", it doesn't sound too extravagant.In fact, the cost is average and acceptable.
But that's how newspaper employees felt in the past.Now President Li insists on launching a "sub-newsletter" project, and the project has been losing money for a year (where was the promised "expense balance" after 3 months?). People inside are panicking, and all of a sudden they are worried about President Li. Many of the "little problems" have been viewed with a "magnifying glass".
Like living in a hotel outside for many years, wasting tens of thousands of dollars a year in vain has also become a major crime.It's not that there is no dormitory in the newspaper office, why do you want to rent it in a hotel outside for a long time? !
Figure calm?
Is it the other way around?Do you think the dormitory of the newspaper office is too deserted and lonely? !
President Li went south to take up his post alone, and was too lonely at night to sleep.Therefore, living outside makes it easier for him to find a woman (or find a different woman), come to talk at night, talk about life, talk about life...
In short, how unhealthy it is, the employees of the newspaper office are so unhealthy to think about President Li's "sleeping out" behavior.
But at the "high level" of the newspaper office, there is no such "following the wind and shadow" of the employees at the bottom.They talk about President Li's "problems" behind their backs, but they must pay attention to the principle of facts.Moreover, the "insider gossip" they have is not comparable to the employees at the bottom.
Therefore, the "community committees" of the newspaper communicated behind the back of their vows: on a certain day, a certain day, a certain day, Zhou Ying, a member of the "group, industry, and department" in the newspaper, once went in and out of the "convenient hotel" The president's single room.
Not long after that, the head of the "Group, Industry, and Ministry" retired at the age of age, and it turned out to be the young "deputy" Zhou Ying.President Li promoted her by half a grade, and put her in this real power position.
The "bosses" who discussed this matter all showed a sneer of "understanding" when they mentioned this-it must be that woman "Zhou Ying" who devoted herself to President Li for her career.
The only thing that is uncertain is whether Zhou Ying only "contributed a warm body" or "contributed lovely money" as an incidental?
Let’s leave this question to “research” later.Anyway, everyone has a new interpretation of President Li's insistence on staying in a hotel outside.And everyone believes that such an "interpretation" is the real "truth".
In addition, there are many things that everyone criticizes most about "President Li".For example, he is a very "bad drinker".Every time he holds a "banquet" to receive the so-called "important guests" of the newspaper, President Li always orders the "half-catty" high-quality "Maotai."
A small bottle of only half a catty can be sold for 500 yuan.For a banquet, at least order more than 10 bottles of "Moutai".
As a result, after a meal, President Li didn't eat much food and wine, but at least 10 bottles of the more than 8 bottles of "Moutai" poured into his stomach.
For a meal, just counting the "expenditure" poured into President Li's stomach, it is more than 4000.
This kind of reception banquet is not rare every year.
……
In short, the employees of the newspaper office were very angry that "President Li" insisted on running a "sub-newspaper" and brought the "finance" of the newspaper office into a quagmire. Therefore, all kinds of negative materials about President Li were found out.
Regarding the rumors from the outside world, I don't know if they have reached President Li's ears.But even if it is sent back, it is not easy to "check" whether others have really talked about him?Even if it is verified that he is really talked about, there are so many people who talk about it, and it is impossible for him to put on "little shoes" for others "one by one"-that is the saying "the law does not blame the public".
Even if you are the "top leader", it is impossible to get rid of all the people below who say "bad things" about you, right?
There were too many people talking.If you have to put on "small shoes", then the entire newspaper office will be "paralyzed". Who else will work for you? !
Besides, there are so many "black" materials listed by the people below, isn't it true that some of them are right?Obviously there are.
If someone is said, it will make people feel "guilty".
Therefore, the wise move is to pretend to be dumb, as if the deaf did not hear.
In President Li's true heart, the pressure is still quite high.He mainly set up such a "sub-newspaper" in order to make a lot of money.Rather than becoming a "financial" burden on the newspaper.
At this time, President Li was a little skeptical, can "Zhong Ren" do it?Do you belong to the kind of people who talk about "strategy" in a clear and logical way, with many tricks?When it came to implementation, when it came time to test "execution ability", he did a terrible job...
But the president changed his mind and thought again: the "loss" period of the past year was longer than "expected", and he has also carefully observed the various decisions of "Zhong Ren", and it seems that there are no major deviations or major omissions ah!Could it be that I was too optimistic in my previous thinking and underestimated the return cycle of this "sub-newsletter"?
In short, we have already come to this step, we can only grit our teeth and persevere.
Because the newspaper's "appalling" financial situation is no longer enough for President Li to launch another similar "project".
Moreover, he has almost used all the tricks he knows.Even if the "new trick" is launched again, isn't it just using the "old trick"?If there is no new trick, even if it is a new project, it will still be the same as the current result, okay? !
In short, although President Li has a lot of thoughts, he still has to "grit his teeth" in the end, bite the bullet, and continue to give Zhong Ren enough support.
As long as there is a road to the dark!
So, maybe there is still hope for success!Otherwise, there is really no hope at all, and you can only wait for others to "spray" you.
President Li's perspective on issues is always different from that of the employees below.He is not so "far-sighted", nor is he still convinced that "Zibao" will eventually make a profit and make a lot of money at such a difficult time.But he feels that he still has 6 or 7 years before he reaches retirement age. Now this "sub-newspaper" has been insisting on it. As long as it is not completely "dumped", he will not cut off all hope of everyone.No matter how much everyone "sprays", it will not immediately become his "crime".
So he had to grit his teeth and persevere.If he persists for another 2 or 3 years, his "real power" will not be directly in danger of being "deprived".
It is precisely because of President Li's "selfishness" that Zhong Ren was able to have a long-term "experimental stage".
good!Zhong Ren is also "fighting" out, no matter what tricks, as long as he thinks there is "play", he will use it directly.
For example, for the dozens of employees he "borrowed" from the newspaper, he directly cut off the "funding" benefits and had to "link" them to the performance of the "sub-newspaper" and wait until the "sub-newspaper" was really rich. Only then can we have funds.At that time, double the funds will be given!
The above tricks belong to "throttling".
It has to be "open source".
That is to simply target some special local "advertisers" and allow them to "offset" the advertising fee with real goods, thereby expanding the advertising revenue of the "sub-newspaper".
For example, these special advertisers include some large local "real estate companies".Zibao allows them to use the "existing houses" that have already been set up to offset advertising fees.
In this way, the "market price" of the house is so high, but the actual "cost" of the developer is only half.This is equivalent to advertising a real estate on a "sub-newsletter" at half the price.
(End of this chapter)